NK Sports was formed by Neil Keeling in 2005 from a lifelong ambition to tie his passion for sport into his future career. Buying an existing sports retail business in Station Road, Worle near Weston-super-Mare, he then, over the next five years revolutionised the business and progressed into teamwear and school uniform to stabilise his marketplace. These new markets built the NK Sports name into a strong local brand which has encouraged local teams, clubs and schools alike to use NK Sports for all their kit and uniform needs.
In June 2012, when Neil reached the optimum level of input he was giving to the business, the realisation he needed a like-minded business partner came to fruition when Jerry White’s career change gave them the perfect opportunity to form Spinning Plates Ltd, the parent company of NK Sports. Jerry is from the same stock as Neil, he has over twenty-five years of business experience and loves his football.
From 2012 the company has gone from strength to strength forming three NK brands encompassing the three markets NK specialise in, namely Uniform, Teamwear and Workwear. Investment in staff, equipment and warehousing has led to a controlled growth within these markets which has culminated in supplying over twenty-five schools and colleges, winning national workwear contracts and kit supply deals with semi-professional sports clubs.
Over time it was important to be in total control of all aspects of the business and customer support so there has been a focus on capital investment in machinery, software and up to date technology so all production was ‘in-house’. Embroidery, printing and digital design is now offered within all three brands enhancing the quality and appearance of supplied uniform, kit and workwear.
Supporting the supply of uniform, teamwear and workwear is the NK Group website which has proved vital to service NK’s clientele both locally and further afield. The capability to build bespoke web portals dedicated to each client’s needs has been invaluable to the company’s growth in an ever increasing digital marketplace.