NK Sports was formed by Neil Keeling in 2005 from a lifelong ambition to tie his passion for sport into his future career. Buying an existing sports retail business in Station Road, Worle near Weston-super-Mare, he then, over the next five years, focused on the business’ strengths and sporting specialist markets to develop the sports business into the size it is today. Neil concentrated on non ‘commercialised’ areas within the sports industry i.e. running, bowls, fitness equipment, team football kits and personalised company work and leisure wear. These markets built the NK Sports name into a strong local brand which has encouraged individual sports enthusiasts and clubs alike to use NK Sports for all their sporting needs. Whilst the shop premises can only hold a certain quantity of stock within its specialist sports, NK Sports prides itself that it can source any sporting brand or equipment, at discounted rates, given just a few days’ notice.
In June 2012, when Neil reached the optimum level of input, he was giving to the business, the realisation he needed a like-minded business partner came to fruition when Jerry White’s career change gave them the perfect opportunity to form Spinning Plates Ltd, the parent company of NK Sports. Jerry is from the same stock as Neil, he has over twenty years of business experience and lives for sport, health and fitness, and especially youth football.
With this new innovative website, NK Sports can now continue to move forward, opening its markets up nationally, if not internationally. The strength in depth the company now has will improve the already impeccable service levels, increase business volume, therefore taking NK Sports to the next stage in the company’s expansion, offering the personal service it thrives on whilst giving value for money due to the quality sporting equipment and quantity of business it will generate through additional online sales and Sports Store.